BEN & JERRY'S
Ben & Jerry’s stands out in its ability to combine ice cream making with social activism. When they wanted to increase brand loyalty internationally and among young adults, it was time to redesign their shops. Millenials would easily connect with sustainable dairy farming, climate change, and other significant causes if they were made aware of the company's efforts.
Inspired by the sixties and current counterculture, we concocted pint lid beaded curtains, low seating areas, milk crate chandeliers, and a custom Volkswagen bus. Silkscreened plywood art pieces rallied the cry “Ice Cream Revolution” as well as the tagline “Peace, Love and Ice Cream.”
Sketches by J. F. Mahoney.